The Super Bowl is a significant event in the United States, and its annual economic impact is massive. For example, the economic impact of the 2023 Super Bowl in Phoenix, AZ, is estimated to be over $400 million. This includes spending by visitors, media, sponsors, and NFL teams.

Most money comes from selling tickets, merchandise, and food and beverage. For example, the average ticket price for this year’s Super Bowl was around $5,400. This means that the NFL and the stadium made millions of dollars from ticket sales.

In addition to ticket sales, the Super Bowl also hugely impacts the local economy. This includes hotel stays, restaurant visits, and shopping. The Super Bowl also brings a lot of media attention, which is also excellent for the local economy.

The economic impact of the Super Bowl extends beyond the city hosting the game. Companies across the United States benefit from the Super Bowl’s media attention. This includes companies that manufacture and sell sports merchandise, food and beverages, and advertising.

The Super Bowl is also an excellent opportunity for businesses to advertise and promote their products. Since the Super Bowl has such a large audience, companies have the chance to reach millions of potential customers.

Overall, the economic impact of the Super Bowl is tremendous. It brings in millions of dollars in revenue for the NFL, its teams, and local businesses in the host city. It also brings a lot of media attention, which can help businesses across the United States.

Moustafa Maher, Economist.